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Using Benchmarks
A benchmark is a point of reference for a measurement. The term originates from the chiseled horizontal marks that surveyors made into which an angle-iron could be placed to bracket (bench) a leveling rod, thus ensuring that the leveling rod can be repositioned in the exact same place in the future.
Use this category as a resource to better understand what benchmarking is and how it can be used in your analysis to improve your businesses performance.
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